KC Kern from sendbird about user centricity: Building for your user’s user

In 2020 we brought to you our international speaker lineup of our Digitale Leute Summit as a Remote Edition. In this series of articles, you will get the recordings from our conference to grow and learn from experts in tech, design, and product. Because we believe that software-product people are the ones that create the future. Read our recap of Digitale Leute Summit – Remote Edition here. Signup for news updates here.

User centricity is a major focus in product development. But who actually ends up using the product? The platform and API economy continues to develop, and the economic principles of division of labor manifest themselves in the digital product industry. Understanding who the users are and at what level of the supply chain they operate is an increasingly challenging problem, yet it is critical to get right. This session provides a thoughtful discussion on user-centered product design informed by Sendbird’s commitment to provide communication components and services both to the app-creating businesses and ultimately to the end-users of these apps.

About KC Kern
KC Kern is a product manager at Sendbird, overseeing Sendbird Calls, a product that enables the quick integration of in-app voice and video calling features for web and mobile developers. He has been at the intersection of technology and business for many years, in both large firms like Accenture and Samsung and startups. He currently lives and works in Seoul, South Korea.

LinkedIn: KC Kern

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