Product Discovery Judo: Working with and not against the organization
16. September 2024
We are excited to announce another workshop happening on the post-conference day, November 14, in Cologne. Led by Frederik Vosberg and Timothy Krechel, the session titled “Product Discovery Judo: Working with and not against the organization” will teach you how to apply a key principle of organizational change: „meet people where they are“.
Timothy will also be speaking at our Summit Conference on November 13 on “Opportunity Solution Trees beyond the Books”. Don’t miss it — join us today!
Workshop: Product Discovery Judo: Working with and not against the organization
📆 Date: November 14, 2024 – 9 am until 5 pm
📍 Location: STARTPLATZ, Im Mediapark 5, 50670 Cologne
This workshop is part of our Post-Conference Workshop Day for Digitale Leute Summit 2024.
In many organizations, Product Managers and Product Owners understand that great products come from truly knowing their customers. However, when working in a „Feature Factory“ environment — where the focus is on delivering features quickly rather than solving real customer problems — introducing Continuous Discovery Habits (CDH) can feel like an uphill battle. Without leadership support, making significant changes can seem daunting, if not impossible.
This workshop is designed to help you navigate this challenge. It equips you with strategies to introduce CDH gradually, even in a feature-driven organization. By applying the principle of “meeting people where they are,” participants will learn how to implement better product discovery practices step by step, without the need for immediate management buy-in or rocking the boat too much.
The session is structured around four key activities of CDH: Alignment on Outcomes, Research of Opportunities, Ideation of Solutions, and Testing of Hypotheses. This breakdown makes it easier to introduce each practice individually, allowing to implement these processes within the organization’s existing framework. As an attendee, you will also gain practical tools and techniques for expanding your influence and getting leaders on board over time.
If you are a Product Manager or Product Owner who feels constrained by your current environment, this workshop is for you. Whether you are experienced or just starting your journey, you will leave with actionable strategies to gain more autonomy, drive better product decisions, and introduce a more customer-centric approach to your team. Click here for all the details!
About Frederik Vosberg
Frederik has worked as a software engineer for a small start-up to change the world and get rich through his shares. Unfortunately, this start-up failed the same way many did. The niche wasn’t focused enough, so the MVP was too big to implement with the resources in their hands. Eventually, this drove him to build a business unit that helps corporates to apply start-up techniques.
About Timothy Krechel
Timothy failed to reach product-market fit with his own startup. Having been through this painful experience and seeing others make the same mistakes in different environments (corporates, founders) made him focus on early product validation whenever he launches something new and shares it!
Our workshop line-up for November 14 also includes:
- Product Strategy to enable focused product decision-making by Tim Herbig
- Elevate Your Product Game with OKRs by Christina Lange
- Expert leadership masterclass – nimble, humane organizations with Team Topologies by Matthew Skelton and Manuel Pais
- From Zero to AI: Creating AI-Driven Solutions in a Day by Markus Maaß and Lars Becker
- How to Build and Run a Successful Tech Organisation by Jan Hegewald
👉 Spots are limited, so quickly secure your preferred workshop now!
You do not only want to participate in one of our full-day workshops on November 14, but also learn from top-notch international speakers how to build better digital products? Then, our Expert Ticket is the right choice for you — It gives you access to one of the Workshops and our Conference Day on November 13 in Cologne. For detailed information, please click on the button below.
Talk: Opportunity Solution Trees beyond the books
📆 Date: November 13, 2024
📍 Location: Palladium, Schanzenstraße 36, 51063 Cologne
Opportunity Solution Trees (OSTs) have become widely recognized in product management for aligning business goals with customer needs. However, practical implementation remains uncommon, especially in regions like Germany. In his talk „Opportunity Solution Trees Beyond the Books“, Timothy explores the core principles behind OSTs and offers practical ways to apply them.
While OSTs provide a structured framework for mapping customer needs and identifying solutions, Timothy highlights that few teams have first-hand experience with the tool. He emphasizes the importance of tailoring OSTs to fit each company’s unique challenges, moving beyond theoretical approaches.
Attendees will walk away with actionable strategies to initiate OSTs in their own organizations, empowering product teams to better align with customer needs while fostering clearer communication with stakeholders.
Looking forward to welcoming you November 13 + 14 in Cologne!
Stay safe, stay healthy, and take care of each other.
Your Digitale Leute Team
