3 weeks to go: Here’s our UX/Design Track — All speakers, all topics!
23. Oktober 2024
This year, we are pleased to welcome top UX/Design experts from some of the most well-known tech companies. Gain insights from Personio, SAP, Henkel, kununu and more.
Don’t miss out on the chance to be a part of Germany’s leading conference at the intersection of Engineering, UX/Design & Product — join us on November 13!
Most importantly: Get your Conference Ticket now and save up to €100!
It does not get any cheaper — just six days left until October 29 to get your Normal Bird ticket — €599 instead of the final ticket price of €699.
- You will learn how to:
- Fix product experience debt, turning „broken windows“ into business growth
- Transform product roadmaps at SAP by shifting from a feature factory to user-centered Jobs-to-be-Done
- Enhance UX teams at Henkel with the power of GenAI
- Use data-driven research and cross-disciplinary collaboration to drive strategic success
Karolina Skalska, Director of UX at Personio.
UX/Design Track: Fixing product experience debt: from “broken windows” to business growth
Product quality often represents untapped potential within many organisations. Karolina bets your team also has a dirty laundry of issues that need fixing, but there is never a right moment or alignment to address them.
This talk explores how to transform the often daunting and ambiguous topic of quality into something tangible and actionable. Karolina will unpack the concept of experience debt, highlighting its impact on business growth. She will share practical strategies on how to raise the quality bar, gain organisational buy-in, and course correct compromises made along the way while limiting them to happen in the future. Additionally, she will dive into how to operationalize those concepts, turning them into just enough process that teams can easily adopt without burden, ensuring a balanced effort-to-impact ratio.
Itamar Medeiros, VP Design Strategy, SAP SuccessFactors at SAP.
UX/Design Track: Transforming Product Roadmaps: Ditch the Feature Factory, Embrace User Needs with Jobs-to-be-Done
Learn how to prioritize product features that truly address the fundamental reasons why users turn to your product, instead of relying on an internal wish list. Itamar will show you an approach used at SAP to bridge the gap between design, strategy, and product leadership and empowering you to influence backlog grooming and craft user-centric roadmaps.
In this talk, he will demonstrate how the Jobs-to-be-Done (JTBD) framework can transform how you impact product roadmaps. With this framework, you will become a User Champion who can confidently advocate for user needs during roadmap planning and prioritize features based on what truly matters to your users. You will also be able to build roadmaps that address the fundamental “jobs” users are trying to accomplish, moving from outputs to outcomes.
Say goodbye to feeling like a passenger on a feature factory train! Attend this session and equip yourself with the tools to stop the feature factory and start building user-centric products!
GenAI is everywhere. But how do UX teams implement GenAI beyond buzzwords. In this talk, Laura will deep dive into the research structure of her team and introduce the concept of AIgents. She will show her framework to determine which UX process adoptions create value for product design and how to test tools. She will give hands-on tips on keeping your team motivated in a field that is ever-changing. With a critical eye, she will give her perspective on the future of UX.
Dr Jennifer Romano, Founder and Executive Coach at UXR Coach. Held roles at Google, Facebook and Instagram.
UX/Design Track: How Data-Driven Research and Collaborations Across Disciplines Can Drive Strategy
Do your stakeholders sometimes think they know what to build before they understand research findings? Have you been asked to drive strategy and you don’t know where to start? In this talk, Jen will share tips and tricks from her experiences leading teams and projects at Meta and Google on how to influence strategy and stakeholders with research data. She will share how to best communicate with stakeholders, how to build and foster relationships, and how combining quantitative and qualitative data can be a powerful method to educate about users, uncover opportunities, and drive strategy.
Attendees will gain knowledge in combining qualitative and quantitative data to engage and influence stakeholders, using mixed methods to help stakeholders understand insights, and communicating influentially with clients and stakeholders.
Browse more of our Engineering Track
Daniel Utrilla Mellinas, Head of UX Design at kununu.
UX/Design Track: Conversation
Isabelle von Moeller, Senior UX Writer at Breuninger.
UX/Design Track: Success Factor UX Writing: Breuninger’s Strategy to Boost Micro Conversions by 34%
Marc Siefert, Director Product & UX at Silberpuls.
UX/Design Track: Designing elvah: The Pros and Cons of UX/UI as a service
You do not only want to listen to our top-notch speakers on how to build better digital products but also learn from our experts in a full-day workshop on a number of different topics, such as…
- Expert leadership masterclass – nimble, humane organizations with Team Topologies by Matthew Skelton and Manuel Pais
- How to Build and Run a Successful Tech Organisation by Jan Hegewald
- Elevate Your Product Game with OKRs by Christina Lange
- Product Discovery Judo: Working with and not against the organization by Frederik Vosberg and Timothy Krechel
- Product Strategy to enable focused product decision-making by Tim Herbig
- From Zero to AI: Creating AI-Driven Solutions in a Day by Markus Maaß and Lars Becker
… then our Expert Ticket is the right choice for you — It includes access to one workshop on November 14 and the Conference Day on November 13. For detailed information, please click on the button below.
See you in November!
Your Digitale Leute Team
