Want to enhance your product management skills and learn how to build better products to stay ahead? At this year’s Digitale Leute Summit, we bring together top minds from the product community to share their expertise and insights with you. Join a jam-packed day of inspiration and innovation as we dive into the world of product management, learn new product strategies, and connect with like-minded people.
Don’t miss the chance to be a part of Germany’s leading conference at the intersection of Product, Engineering and UX/Design – join us on November 13 in Cologne!
- You will learn:
- How to ship what matters
- How HUK-COBURG accelerated its business model transformation through digital leadership
- About platform strategy and development of ARD Audiothek and ARD Mediathek
- How Redcare Pharmacy learned to fail fast and fix faster
- How REWE digital aligned business case, product strategy, and customer journey to drive success
- How product teams can connect the dots of strategy, OKRs, and discovery
Ryan Singer, Founder of Felt Presence, former Head of Strategy and employee #3 at Basecamp (37Signals), and author of Shape Up.
Keynote: Shipping what matters
Product teams are struggling to ship. Everyone is getting tired of sprints, backlogs, and agile rituals. Big projects aren’t getting across the finish line, and the pressure to deliver is only increasing. What can we do differently? How do we get to a moment of victory where we ship something that we are proud of?
In this keynote, Ryan will share some techniques from the Shape Up method that you can apply within your current team and existing process. You will get new clarity about what is holding your projects back and some concrete ideas for what to do about it.
Daniel Schröder, Board member at HUK24 & VP Digital Services at HUK-COBURG.
Product Track: Leading Change: Acceleration of Business Model Transformation through Digital Leadership
Over the past two decades, HUK-COBURG has expanded its market leadership as one of Germany’s most successful insurance companies focused on the consumer side. But this brought a challenge: The current state of the organization made it successful. This became a major hurdle for organizational development over time, as there is always a risk of failure. Changing from a strong position brings great strengths, but it also requires courage, bolt moves and significant trust in the organization to withstand pressure that possibly grows stronger through this process. But the need for change is evident: We all recognize the shift towards digital touchpoints, speed in customer service or even customer focus. But the key-question in this process is: How to start doing things differently?
Kristin Mehner, Lead Expert Product Management at ARD Audiothek.
Product Track: Insights into platform strategy and development of ARD Audiothek and ARD Mediathek
Alireza Mojtahedi, Lead Expert Product Management at ARD Mediathek.
Product Track: Insights into platform strategy and development of ARD Audiothek and ARD Mediathek
Why ARD Mediathek can stand up to commercial streaming providers in the joint streaming network with ZDF and how ARD Audiothek is becoming the central audio platform for public broadcasters in Germany through exclusive content and radio experience. Catch an insight into product strategy, organization and working methods of the digital ARD.
Kanchi Navaratnam, Director Product Development at Redcare Pharmacy.
Product Track: How RedCare Learned to Fail Fast and Fix Faster: An eRx Success Story
Serena Nelapatee, Lead Product Owner at Redcare Pharmacy.
Product Track: How RedCare Learned to Fail Fast and Fix Faster: An eRx Success Story
RedCare’s 20-year mission to bring eRx into the mainstream wasn’t built on existing blueprints — it was constructed from trial, and error, and the unexpected twists of pioneering new tech in a vacuum. As the first to tackle this challenge, they faced a simple truth: you can’t learn from others’ experiences when you’re the one creating them. From their initial scan-and-upload solution that didn’t catch on with the doctors to the eventual success with CardLink, RedCare’s story highlights how they navigated through uncharted territory.
“Fail fast, fix faster” became their motto, but how do you apply that when building in a world where regulations change as quickly as technology? In this talk, Kanchi and Serena will reveal the mistakes that ultimately became the foundation for RedCare’s success and the strategies they used to adapt to customers’ unasked-for changes. If you want to know how to build where no roadmap exists, this session is for you.
David Yasli, Chief Product Owner eCom at REWE digital.
Product Track: Connecting the Dots: How Business Case, Product Strategy, and Customer Journey Drive Success
Manuel Bader, Strategy Lead App – Sr. UX Designer at REWE digital.
Product Track: Connecting the Dots: How Business Case, Product Strategy, and Customer Journey Drive Success
This talk focuses on the interplay between product and business strategy with an optimal customer journey to achieve the KPIs of the business model. David and Manuel will share their experiences on how product, including UX, can best align and shape the business model for the future.
What processes help? How can collaboration between departments and lines in a complex organization succeed? What tools and methods are effective? And what kind of culture is ultimately necessary to not only plan goals, but also to pursue and achieve them in the long term?
Tim Herbig, Product Management Coach.
Product Track: How Product Teams Can Connect the Dots of Strategy, OKRs, and Discovery
Ever felt like you are juggling three different balls named Strategy, OKRs, and Discovery, only to realize they are actually all connected by invisible strings? In this talk, Tim will show how these practices are tightly interwoven and offer more than the sum of their parts. Dive deep into the intertwined nature of Strategy, OKRs, and Discovery and understand the power of their synergy. Instead of being lost in a sea of standalone frameworks and methodologies, you will explore how honing one domain naturally amplifies and refines the other two. You will come away not just with a theoretical understanding, but practical steps to navigate and unify these areas, driving towards real progress in your product endeavors.
Browse more of our Product Track
Christoph Rottler, Managing Director DACH at Kameleoon.
Product Track: Getting rid of the unnecessary – why experimentation lowers costs and saves resources
Stephan Wimösterer, Advisor, Consultant and CPTO at Adevinta Spain.
Product Track: Growing high performance teams in large scale product development organizations
Thorsten Steinbach, CPO at Verivox.
Product Track: How to Improve Conversion Rate from Existing Products in Real Life – Step by Step
Timothy Krechel, Head of Digital Product Consulting at Qvest.
Product Track: Opportunity Solution Trees beyond the books
Hannah Esser, Product Success Manager at SAP LeanIX.
Product Track: Continuous Discovery in Practice
Benjamin Klatt, Lead Products and Innovation at viadee.
Product Track: Storyboarding – Connecting Dots between Discovery and Delivery
Kay Hildebrand, Organizational Developer and Systemic Business Coach at viadee.
Product Track: Storyboarding – Connecting Dots between Discovery and Delivery
You do not only want to listen to our top-notch speakers on how to build better digital products but also learn from our experts in a full-day workshop on a number of different topics, such as…
- Expert leadership masterclass – nimble, humane organizations with Team Topologies by Matthew Skelton and Manuel Pais
- How to Build and Run a Successful Tech Organisation by Jan Hegewald
- Elevate Your Product Game with OKRs by Christina Lange
- Product Discovery Judo: Working with and not against the organization by Frederik Vosberg and Timothy Krechel
- Product Strategy to enable focused product decision-making by Tim Herbig
- From Zero to AI: Creating AI-Driven Solutions in a Day by Markus Maaß and Lars Becker
… then our Expert Ticket is the right choice for you — It includes access to one workshop on November 14 and the Conference Day on November 13. For detailed information, please click on the button below.
See you November 13 + 14 in Cologne!
Stay safe, stay healthy, and take care of each other.
Your Digitale Leute Team
