We are currently in the process of planning our program for the 7th edition of the Digitale Leute Summit in Cologne. Once again, this year, we are committed to changing the gender ratio by assigning our 30-stage slots on a 50:50 split. Our aim is to encourage more and more women to take to the stage, share their expertise as speakers, or join in as participants and network with other attendees.
Today, we would like to introduce to you two amazing women in tech who will be joining us in Cologne:
Also, our Super Early Bird ticket sale ends next Tuesday, April 9 at 10 am — be quick and save €100 before our tickets increase from €399 to €499.
Summit Talk: Insights from Henkels’ GenAI infusion for UX teams
GenAI is everywhere. But how do UX teams implement GenAI beyond buzzwords. In the context of Henkel’s innovative approach, „GenAI“ is more than just a buzzword, as it infuses various aspects of UX teams‘ workflows. This talk, led by Laura Müller, Head of UX/UI at Henkel, comprehensively explores how UX teams can use GenAI to create meaningful value beyond theory. She will provide insight into her team’s research structure and introduce the concept of „AIgents“ to augment human capabilities with AI intelligence. Laura will share a framework for determining valuable UX process customizations for product design and offer tips for effective testing of AI tools. She will also outline strategies for keeping teams motivated in a rapidly evolving field and provide insights into the future of UX with a critical eye on emerging trends and opportunities.
📆 Date: November 13, 2024
📍 Location: Palladium, Schanzenstraße 36, 51063 Cologne
About Laura Müller
Laura built and leads the first UX/UI team for Henkel with locations in Germany, India and China. She makes sure that the motivation behind building new products and user needs align. Her team creates meaningful digital products by combining user needs, business models and branding. Laura worked for leading digital and branding agencies before diving deeper into the field of business and innovation. She has a passion for inventing products and insists on following new ideas. Previously, Laura worked for brands such as Daimler, Airbus, VW, BMW, Siemens, ERGO, Migros, SOS-Kinderdorf and DHL. In her spare time she coaches startup founders on digital product strategy and UX, helps students enter the UX world by mentoring them and blogs about UX-related topics.
About Henkel
Henkel is a global leader in adhesives, sealants, and consumer goods, with annual sales of €21 billion in 2023. With a rich history dating back over 140 years, Henkel has established itself as a pioneer in innovation, sustainability, and corporate responsibility. The company operates across three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care, each contributing to its overall success. With a focus on research, digital technologies, and diversity, Henkel is poised for sustained growth and success in the future.
Summit Workshop: Elevate Your Product Game with OKRs
„Elevate Your Product Game with OKRs“ offers a unique and immersive workshop experience tailored specifically for product teams seeking to refine and enhance their OKR practices. In this intensive one-day workshop, participants will engage in hands-on exercises aimed at mastering the OKR framework and shifting focus towards outcome-centric productivity. The workshop goes beyond theoretical discussions to provide practical insights and strategies for effective implementation of OKRs within product teams. Attendees will learn how to convert product strategies into actionable quarterly OKRs, prioritize outcomes over outputs, tailor OKRs to their team dynamics, and integrate OKRs into core product processes. By the end of the workshop, participants will possess the tools and knowledge necessary to elevate their OKR practices and drive success throughout their product lifecycle.
📆 Date: November 14, 2024 – 9 am until 5 pm
📍 Location: STARTPLATZ, Im Mediapark 5, 50670 Cologne
About Christina Lange
Christina is a trainer, coach and leader with a passion for simplicity, focus and OKRs. Over the last 15 years she has gained experience in change management, agility and product management. She currently leads a team of Agile Masters at METRO.digital (the software house behind the wholesaler METRO), is a freelance OKR Coach and an optimist at heart. In addition to applying OKR in her leadership role, she researches how OKRs get applied in different industries. For her book „OKR in Practice“, she interviewed over 30 OKR practitioners on how they use and benefit from OKRs.
Christina is also one of our Product Management Bootcamp Coaches, who educate aspiring product managers in their future tech careers. For more details about the Digitale Leute School: https://school.digitale-leute.de/
See you on November 13 + 14 in Cologne!
Stay safe, stay healthy, and take care of each other.
Your Digitale Leute Team