#DL Summit Product Discovery Masterclass

Participants of this hands-on and interactive workshop learn about advanced techniques of successful Product Discovery at the intersection of business capabilities, market potential and customer demand. Based on several real-life examples and helpful exercises, the participants get practical knowledge on running a successful product discovery, applying advanced discovery techniques in practice, and leading and structuring the innovation process. In a one-day-sprint, we go from a very first and fuzzy idea to pitching a fully-fledged new business approach.

About the Workshop

Date & Location: 7th of November 2023, 9 am to 5 pm — STARTPLATZ, Cologne
Trainers: Jan Milz and Nikkel Blaase
Language: German

This workshop is part of our Pre-Conference Workshop Day for Digitale Leute Summit 2023.

Product Discovery is a crucial phase in the product development process that focuses on understanding customer needs, identifying problems, and defining potential solutions before building a product.

In this workshop, the hosts Nikkel and Jan will skip theoretical discovery approaches and basic design thinking knowledge. Instead, they lay out advanced product discovery techniques that have proven to work in practice and equip participants with the essential aspects.

After the workshop you will be able to…

• Lead and structure the innovation process
• Translate customer insights, business capabilities, and market potentials into a tangible product idea that delivers the right outcome
• Facilitate the transition from research to a testable prototype
• Uncover hidden risks early on and mitigate them to a minimum
• Apply a working process that avoids the common pitfalls
• Pitch and communicate new product ideas effectively and with high confidence

Who should attend

This workshop is designed for people who have already had some initial touchpoints or experience with product discovery activities within their organization and are looking to take the next step in becoming a seasoned practitioner. We invite individual contributors as well as managers in Product Management, UX Design, or Engineering to work with us to improve their discovery skill set.

About Jan Milz and Nikkel Blaase: Jan and Nikkel are seasoned experts in product discovery, business creation, and demand-side value creation, with many years of practical experience in early startups and established enterprises. They have conducted numerous product discoveries across various industries and organizations. They strongly believe in firsthand practical experience over theoretical knowledge and an exploratory and customer-centred discovery approach at the intersection of business, market, and technology. Join their revamped 2023 workshop to learn from their practical experience.

Both are also coaches of our Digitale Leute School and share their extensive know-how and expertise with the participants. For more information on how to get started in a tech career, visit: Digitale Leute School – Product Owner Bootcamp

About STARTPLATZ: STARTPLATZ is a startup incubator and accelerator with offices in Cologne and Düsseldorf and functions as a hub for the local startup scene. Founded in 2012 by Dr. Lorenz Gräf and Matthias Gräf, its mission is to provide emerging startups and innovative companies a space for growth, consulting & coaching, workshops & events, and a connection to the extensive ecosystem. Visit www.startplatz.de for more information.

All Pre-Conference Workshops

• „Data Product Masterclass: Scaling the Value of Data, Analytics and AI in the Data Mesh Paradigm“ by Dr Alexander Borek
• „Using Practical Product OKRs for Measuring Strategic Progress“ by Tim Herbig
• „Rapid Prototyping with No-Code“ by Lilith Brockhaus
• „Lean Business Experiments“ by Frederik Vosberg and Timothy Krechel

You do not only want to participate in one of our full-day workshops on Nov 7th but also learn from top-notch international speakers how to build better digital products? Then our Expert Ticket is the right choice for you — It gives you access to one of the Pre-Workshops and our Conference Day on Nov 8th. For detailed information, please click on the button below.