Product Strategy is about creating an explicit set of choices that allow Product Teams to say no to distractions and say yes to opportunities that matter. This workshop teaches you practical tools and processes to create and communicate actionable Product Strategy.
About the Workshop
Date & Location: 15th of November 2022, 10 am to 6 pm — STARTPLATZ, Cologne
Trainer: Tim Herbig
Language: English
This workshop is part of our Pre-Conference Workshop Day for Digitale Leute Summit 2022.
„Product Strategy is about creating an explicit set of choices that allow Product Teams to say no to distractions and say yes to opportunities that matter.”
This workshop teaches you practical tools and processes to create and communicate actionable Product Strategy. In it, you will learn about helpful frameworks for your everyday work and apply them to your situation.
Have a look at Tim’s talk at Digitale Leute Summit 2021!
After the workshop, you will be able to
Understand how your Product Vision has to inform your Product Strategy and how to co-create it. Prioritize user segments worth focusing on and how to pick sustainable differentiators from your alternatives. Fill the gaps in your Strategy by deriving actionable Product Discovery priorities. Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.
Who should attend
- Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
- (Senior) Product Managers who want to provide their product teams with clarity and inspiration beyond the next Sprint. Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
- UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.“
About Tim Herbig
Tim Herbig is working as a Product Management Coach with product managers and teams worldwide to connect the dots through empathy and structure. By introducing confidence and skills to their way of working, he ensures that they can and want to own their Product Strategy, Goals, and Product Discovery.
They don’t pick techniques and techniques but make progress. Tim has worked in various roles as a Product Manager and Head of Product for more than ten years. He constantly challenged himself to make an evidence-informed way of working in publishing, professional networking, and building Enterprise-level SaaS applications. He knows what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.
About STARTPLATZ
STARTPLATZ is a startup incubator and accelerator with branches in Cologne and Düsseldorf and functions as a hub for the local founders’ scene. It was founded in 2012 by Dr Lorenz Gräf and Matthias Gräf. On approximately 4.500 square meters in Cologne Mediapark and 1.900 square meters in Düsseldorf’s MedienHafen, an ecosystem was created that offers aspiring startups and innovative companies space for growth, advice & coaching, workshops & events, as well as a connection to the large network. More than 200 startups have already worked on their business ideas, over 20 million euros have been invested in them, and more than 135 teams have participated in the accelerator program. In cooperation with partners from the ecosystem, STARTPLATZ also offers companies and medium-sized enterprises various solutions from the startup world to implement and promote digitization and innovative processes successfully. Visit www.startplatz.de for more information.
All Pre-Conference Workshops
- Toward a High-Performance Mind
- Lean Business Experiments
- Fundamentals Data Literacy: From Idea to Use Case in data-driven Marketing
- Master Product Guidelines and Principles that most companies miss out
You do not only want to participate in one of our full-day workshops on Nov 15th but also learn from top-notch international speakers how to build better digital products?
Then our Expert Ticket is the right choice for you — It gives you access to one of the Pre-Workshops as well as our Conference Day on Nov 16th. For detailed information, please click on the button below.