These two product managers from Zalando talk about personalization at our #DLSummit
24. Oktober 2019
Zalando is Germany’s biggest online fashion retailer. With more than 116 million orders per year, Zalando is offering a personalized experience for every individual sale. At the Digitale Leute Summit, Terhi Hänninen and Vilma Sirainen will share insights behind personalization at Zalando.
Conducting a Symphony for 28 Million Customers – Personalized Experiences at a Large-Scale Fashion Retailer
With an annual revenue of more than five billion Euro, the online fashion retailer Zalando is among the biggest e-commerce platforms in Europe. What made Zalando stand out from the competition was their clear focus on the individual customer.
No matter what industry you’re in, personalization is a must-have for any company. It’s no longer a differentiator but an obligation. In this talk, you’ll hear about different problems and how personalization is used to solve them – at scale. Drawing from their experience with personalized products, Vilma and Terhi will also share some important things they have had to learn and unlearn about design and product management during the whole product lifecycle. You’ll also understand why building personalized digital products is more like conducting a symphony orchestra rather than playing as a solo artist.
About our speakers
Terhi Hänninen started her career in the media industry in Finland, where she set up a strong background in engagement services. To sharpen her skills in Design Thinking, she worked at an agency. In 2017, she joined Zalando. She has worked in various product teams with the main aim of improving the personalized experience of the customers.
Vilma Sirainen aims to create things that help people express themselves through technology, playing music or, in the case of Zalando, fashion. At the online-retailer, she has worked with several personalization teams. Before Zalando, Vilma worked on US startups Grooveshark (backed by Intel) and Moveline (backed by Techstars).
Terhi Hänninen is Senior Product Manager at Zalando. Vilma Sirainen is Product Design Manager at Zalando.
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