Learn How to Ship What Really Matters with Product Mastermind Ryan Singer, Former Head of Strategy at Basecamp
19. September 2024
Exciting news for the 7th Digitale Leute Summit on November 13, 2024! We are thrilled to announce our closing keynote speaker, who is a true pioneer in product development:
Ryan Singer, Author of Shape Up, former Head of Strategy at Basecamp and Founder of Felt Presence.
With over 20 years of experience, Ryan has been a key figure in product development and design. As one of the #3 original team members behind Basecamp at 37signals, he deeply influenced the early SaaS industry. Today, he is focused on helping tech teams apply Shape Up principles to overcome challenges and drive innovation.
Don’t miss the opportunity to meet Ryan in person! Secure your ticket for #DLSummit 2024 now for just €599 instead of €699!
Throughout his career, Ryan has been involved at all levels of software development, from strategic planning to shaping projects and designing interfaces to writing code and marketing.
At each step, from UI Designer to Product Manager to Head of Strategy at Basecamp, Ryan has had to evolve and solve problems in a new area using methods not taught in school. This led him to acquire a unique toolkit of research and strategy tools to “see in the dark” when no one else knew where to go.
In his highly acclaimed book on software development, “Shape Up: Stop Running in Circles and Ship Work that Matters”, Ryan sheds light on Basecamp’s remarkable ability to produce high-quality results with a small team in a short amount of time. He also reveals the secrets of how Basecamp keeps their teams together for years and years.
Since its release in 2019, Shape Up has transformed how product teams approach project design, decision-making, and innovation.
Basecamp’s lasting influence on modern software development
Basecamp, originally known as 37signals, revolutionized project management by introducing a simpler, more focused approach to software development, and Ryan Singer has been instrumental in that success.
Basecamp’s approach perfectly aligns with our mission at Digitale Leute to „Build Better Products,“ which makes us excited to welcome Ryan on stage!
Focus on Core Features:
Rather than overloading products with many features, Basecamp prioritizes developing tools that solve essential problems. This commitment to simplicity ensures that products focus on delivering value — a fundamental principle in building better products.
User-Centered Problem-Solving:
Basecamp’s tools are designed to solve real customer problems, not to follow industry trends. This practical, user-oriented approach results in products that remain functional, sustainable, and effective over the long term.
Intuitive and Accessible Design:
With its user-friendly, minimalist design, Basecamp appeals to both technical and non-technical users. This design philosophy has set a new industry standard, inspiring other project management tools to focus on simplicity and ease of use.
Closing Keynote: Shipping what matters with the Shape Up methodology
Product teams are struggling with delivery. The fatigue of endless sprints, backlogs and agile routines is evident. Important initiatives remain unfinished, while the urgency to deliver increases. How can one break this cycle? How does one achieve that gratifying moment of success by delivering something that one is genuinely proud of?
Join Ryan’s closing keynote on November 13, and get in-depth insights into the Shape Up methodology techniques that can be seamlessly integrated into a team’s current dynamics and established processes. Be prepared to gain new perspectives on the obstacles blocking your projects and actionable strategies to overcome them.
Let’s find out how to ship work that matters with the product mastermind — Ryan Singer!
Join us with your team and get a special discount
Attending alone is not your thing?
Then join us with your team and save some money. With our team package, you get 5 conference tickets for the price of 4 — only €2.396!
See you on November 13 + 14 in Cologne!
Stay safe, stay healthy, and take care of each other.
Your Digitale Leute Team
