Jan Hegewald from Zalando about Dynamic goals instead of OKRs

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In 2019, 31 million customers have shopped at Zalando, more than ever before. But although 2019 was a record year for Zalando, the e-commerce giant is continuously questioning its processes.

In the Fireside Chat, Jan Hegewald, Head of Engineering – Product and Category Experience, will explain how Zalando scales and develops its agile processes. You will hear from Jan why the company is moving away from OKRs to Dynamic Goals and how Zalando has built a dynamic prioritization process. Jan also gives insight into the online retailer’s technological setup, where it is crucial to keep the balance between flexible microservices and stable software architecture.

Above all, Jan focuses on the question of how to implement company-wide initiatives in a highly scaled environment with autonomous teams instead of always optimizing local features.

About Jan Hegewald
Since 2017, the computer scientist has been with Zalando, Germany’s largest online retailer. There, Jan brings his extensive and long-standing experience in managing agile teams in a rapidly growing environment. Before Zalando, he was jointly responsible at idealo for reorganizing the entire product development.

LinkedIn: Jan Hegewald

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