(Junior) CRM & Campaign Manager (f/m/d)
We are all united by one goal: simple communication. Placetel stands for state-of-the-art and innovative Software-as-a-Service communication solutions from the cloud. More than 35,000 business customers use Placetel daily to make calls and utilize our products to successfully collaborate from anywhere – whether in the office, from home, or on the go. Since our founding in 2008, our company has continuously grown and is now part of Gamma Communications. Together, we are changing the way people work worldwide. Today and in the future.
Your responsibilities
To strengthen our marketing team, we are looking for a CRM & Campaign Manager to purposefully grow and strategically upsell from our customer base. You will be in charge of developing, running, and optimizing CRM-based marketing campaigns and will connect all internal and external partners in the process. Your responsibilities will include:
- Planning, developing, implementing, and optimizing CRM-based marketing campaigns to meet our growth goals.
- Using a data-driven approach to manage and refine our diHerent sales funnels.
- Working closely with our marketing and sales teams to understand and learn from our customers, constantly improving the sales journeys.
- Helping build a better understanding of our customers in an international context with diHerent markets.
- Managing automated, multi-touch nurture programs across the customer lifecycle, reducing manual eHort.
- Conceptualizing, building, and steering upselling campaigns, handling external resources, reporting, and optimizing along the way.
- Having end-to-end ownership of upselling campaigns, including data segmentation, campaign creation, managing creative agencies, steering sales resources, and evaluating campaign outcomes.
- Testing and analyzing customer segments and mapping out strategies based on performance and marketing objectives.
- Creating compelling content for campaigns, including writing emails and other marketing materials.
Your profile
- Proven experience in CRM management, campaign management, and upsell marketing, preferably in the telco industry.
- Consistent record in journey building and user segmentation. You can mix bottom-up approaches, driven by data, and top-down strategic requirements.
- Ability to understand business needs, translate them into technical requirements, and deliver beneficial solutions with a strong customer-focused attitude.
- Great project management and interpersonal skills with the ability to balance attention to detail with swift execution and build comprehensive reports.
- Extensive experience with marketing automation tools and CRM systems.
- Native German speaker and proficient in English (both orally and in writing).
- Strong presentation and interpersonal skills in presenting to cross-functional teams.
- Experience and ability to make detailed presentations at the C-level.
What we o:er
- Working on exciting and challenging projects in a rapidly growing company with advanced digital processes within the marketing team.
- A young and highly motivated team of digital professionals that collaborates across disciplines and shapes the business communication of tomorrow.
- Flat hierarchies, a lot of freedom and responsibility in your work, and a secure job in a forward-thinking company.
- A remote-first working environment with flexible working hours to ensure an optimal work- life balance.
- Extensive training and development opportunities to enhance your professional and personal skills.
- Central location of our oHice in Cologne’s Südstadt, modern workspaces, and high-quality technical equipment. Water, coHee, and fresh fruit as much as you like.
- An open, collegial atmosphere and regular team events.
