About the workshop
Participants of this hands-on and interactive workshop learn about advanced techniques of successful Product Discovery at the intersection of business capabilities, market potential and customer demand. Based on several real-life examples and helpful exercises, the participants get practical knowledge on running a successful product discovery, applying advanced discovery techniques in practice, and leading and structuring the innovation process. In a one-day-sprint, we go from a very first and fuzzy idea to pitching a fully-fledged new business approach.
This workshop will skip theoretical discovery approaches and basic design thinking knowledge. Instead, it lays out advanced product discovery techniques that have proven to work in practice.
After the workshop, you will be able to
- Lead and structure the innovation process
- Translate customer insights, business capabilities, and market potentials into a tangible product idea that delivers the right outcome
- Facilitate the transition from research to a testable prototype
- Uncover hidden risks early on and mitigate them to a minimum
- Apply a working process that avoids the common pitfalls
- Pitch and communicate new product ideas effectively and with high confidence
Who should attend
This workshop is designed for people who have already had some initial touchpoints or experience with product discovery activities within their organization and are looking to take the next step in becoming a seasoned practitioner. We invite individual contributors as well as managers in Product Management, UX Design, or Engineering to work with us to improve their discovery skill set.
About the hosts
Jan and Nikkel are seasoned experts in the fields of product discovery, business creation, and demand-side value creation, with many years of practical experience in early startups and established enterprises. They have conducted numerous product discoveries across various industries and organizations. They strongly believe in firsthand practical experience over theoretical knowledge and an exploratory and customer-centred discovery approach at the intersection of business, market, and technology. Join their revamped 2023 workshop to learn from their practical experience.
