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Digitale Leute – Build Better Products

Schedule

All-in-one Conversion Optimimization: One process from analysis to personalization

Masterclass
Conference Stage 3
14:45-15:25
english

Jan and Oliver will show how VWO empowers Marketing, eCom, and Product teams to improve conversion rates and customer centricity. Join an interactive session that will show you how to analyze, test, and personalize the user experience of your digital assets.

Speaker

Oliver Engelbrecht

Director DACH at VWO.

Oliver has spent the last decade running the go-to-market function in leading digital agencies and SaaS companies, taking care of Marketing, Sales, and Revenue Operations. Being a customer advocate at heart, he loves to analyse digital assets through the lens of the consumer – to help build delightful digital experiences for all.

LinkedIn

Jan Marks

Director Europe and Latin America at VWO.

Jan could never accept that over 95% of a digital channel’s visitors walk away without buying a product or signing up for a service. He built and managed highly effective Conversion rate Optimization programs at companies of all sizes and verticals as SVP of Customer Success at a leading CRO agency. Jan joined the team of VWO, where he is now enabling growth and customer happiness in Europe and Latin America.

LinkedIn

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