This talk focuses on the interplay between product and business strategy with an optimal customer journey to achieve the KPIs of the business model. David and Manuel will share their experiences on how product, including UX, can best align and shape the business model for the future.
What processes help? How can collaboration between departments and lines in a complex organization succeed? What tools and methods are effective? And what kind of culture is ultimately necessary to not only plan goals, but also to pursue and achieve them in the long term?
Chief Product Owner eCom at REWE digital.
David has been involved in various digital projects and products in different roles for over 19 years. As Chief Product Owner @ REWE digital, he is responsible for the product management regarding REWE shop and apps, pushing the eFood business in a cross-functional organization. He is convinced, that a culture driving passion and transparency is essential for a high team satisfaction – which is a pre-requisite for building great products!
Strategy Lead App – Sr. UX Designer at REWE digital.
Manuel has been in the digital sector for more than 10 years and has always been the person building bridges between business and development. He started with in digital agencies, continued with complex SaaS products, and is currently responsible for the strategy and vision of the REWE apps. Manuel believes in breaking down complexity and accelerating the outcomes of products and business cases with great product strategies – always keeping all insights and numbers in mind within a customer-first approach.
