Product quality often represents untapped potential within many organisations. Karolina bets your team also has a dirty laundry of issues that need fixing, but there is never a right moment or alignment to address them.
This talk explores how to transform the often daunting and ambiguous topic of quality into something tangible and actionable. Karolina will unpack the concept of experience debt, highlighting its impact on business growth. She will share practical strategies on how to raise the quality bar, gain organisational buy-in, and course correct compromises made along the way while limiting them to happen in the future. Additionally, she will dive into how to operationalize those concepts, turning them into just enough process that teams can easily adopt without burden, ensuring a balanced effort-to-impact ratio.
Director of UX at Personio. Held roles at Shopify and Delivery Hero.
Accomplished UX Director with a passion for driving business success through exceptional design. Currently, Karolina advises companies in the areas of business development, international growth, localization and UX. Prior to that she was leading the Shipping vertical at Shopify, where she managed a portfolio of products within shipping, addresses, checkout, postorder, international problem spaces. Previously as the Director of Design at Delivery Hero (foodora, foodpanda and more) she led cross-functional design team for Consumer Vertical, she focused on scaling business internationally to 21 markets worldwide. Her unique experience includes leading products from their early stages through startup and scale-up phases, all the way up to IPO. She uses her extensive experience in the tech industry to advocate for user needs and emphasize the critical role of design in achieving company goals. Her approach is rooted in data-informed design, crafting visually stunning interfaces, keeping the experience quality bar high and cross-functional collaboration.
