In an era of financial constraints and resource shortages, understanding and optimizing expenditures is critical. Websites and apps are composed of thousands of individual components – but do you need all of them? In this talk, aimed at developers, advanced A/B testing practitioners, and C-level executives, you will discover how to populate your backlog with experiments designed to cut costs effectively. We will talk about why reducing unnecessary elements and features is easier than building new ones and just as impactful as generating additional revenue. Learn actionable strategies to streamline your digital products and achieve significant savings.
Managing Director DACH at Kameleoon.
Christoph Rottler is Managing Director DACH at Kameleoon. With more than a decade of experience in A/B testing and personalisation, Christoph has implemented hundreds of conversion optimisation projects from SEA/SMA to on-page campaigns. He not only has a lot of experience in the CRO sector, but also in-depth expertise, which is why he has already appeared on several stages as a speaker. Here he inspired his audience with practical insights and innovative strategies, making it easy for him to win over his listeners.
