Do your stakeholders sometimes think they know what to build before they understand research findings? Have you been asked to drive strategy and you don’t know where to start? In this talk, Jen will share tips and tricks from her experiences leading teams and projects at Meta and Google on how to influence strategy and stakeholders with research data. She will share how to best communicate with stakeholders, how to build and foster relationships, and how combining quantitative and qualitative data can be a powerful method to educate about users, uncover opportunities, and drive strategy.
Attendees will gain knowledge in combining qualitative and quantitative data to engage and influence stakeholders, using mixed methods to help stakeholders understand insights, and communicating influentially with clients and stakeholders.
Founder and Executive Coach at UXR Coach. Held roles at Google, Facebook and Instagram.
Jen Romano, Ph.D. is an award-winning UX Research Leader, with 15+ years experience: in industry, academia and government; as manager, director, and individual contributor; strategist and executor. Jen has made her way through some of the biggest and best UX orgs in the world (Google, Facebook, Instagram, Bridgewater Associates, Principles by Ray Dalio, Fors Marsh Group), speaking, teaching and being a keynote speaker at top UX conferences in the world.
Jen teaches graduate-level classes, trains UX professionals, and coaches people who want to up-level their research skills. She also has published more than 30 articles, and books, including Usability Testing for Survey Research, Eye Tracking in UX Design, and Modern Socio-Technical Perspectives on Privacy.
