RedCare’s 20-year mission to bring eRx into the mainstream wasn’t built on existing blueprints — it was constructed from trial, and error, and the unexpected twists of pioneering new tech in a vacuum. As the first to tackle this challenge, they faced a simple truth: you can’t learn from others’ experiences when you’re the one creating them. From their initial scan-and-upload solution that didn’t catch on with the doctors to the eventual success with CardLink, RedCare’s story highlights how they navigated through uncharted territory.
“Fail fast, fix faster” became their motto, but how do you apply that when building in a world where regulations change as quickly as technology? In this talk, Kanchi and Serena will reveal the mistakes that ultimately became the foundation for RedCare’s success and the strategies they used to adapt to customers’ unasked-for changes. If you want to know how to build where no roadmap exists, this session is for you.
Lead Product Owner at Redcare Pharmacy.
Serena is Lead Product Owner of eRx at Redcare Pharmacy and a self-proclaimed problem-solving octopus. With extensive experience in product management, Serena thrives on turning complex challenges into “we did it” moments, always keeping the customer front and center. With a knack for digital transformation and a love for teamwork, she brings empathy, strategy, and a sprinkle of fun to the table. When Serena is not driving health innovation, you will find her nerding out on new tech, jet-setting through airports, or hunting THE perfect ube ice cream.
