GenAI is everywhere. But how do UX teams implement GenAI beyond buzzwords. In this talk, Laura will deep dive into the research structure of her team and introduce the concept of AIgents. She will show her framework to determine which UX process adoptions create value for product design and how to test tools. She will give hands-on tips on keeping your team motivated in a field that is ever-changing. With a critical eye, she will give her perspective on the future of UX.
Head of UX/UI at Henkel.
Laura built and leads the first UX/UI team for Henkel with locations in Germany, India and China. She makes sure that the motivation behind building new products and user needs align. Her team creates meaningful digital products by combining user needs, business models and branding. Laura worked for leading digital and branding agencies before diving deeper into the field of business and innovation. She has a passion for inventing products and insists on following new ideas. She worked for brands such as Daimler, Airbus, VW, BMW, Siemens, ERGO, Migros, SOS-Kinderdorf and DHL. In her spare time she coaches startup founders on digital product strategy and UX, helps students enter the UX world and blogs about UX-related topics.
