UX Writing has a significant impact on user experience, click-through rates, and business goals – or so they say. However, concrete numbers to prove this are lacking. That’s why the fashion and lifestyle company Breuninger tested various texts in their own online shop. Isabelle shares the astonishing results, exciting insights, and key learnings in this talk.
Senior UX Writer at Breuninger.
Isabelle has been working as a UX Writer since 2017. She started at the Hamburg agency deepblue networks, where she wrote for companies in various industries. In 2019, she organized the very first meet-up on the topic of UX Writing in Hamburg. Since then, she has been speaking on stages and writing in magazines about how important texts are for user experience and business goals. Since 2022, Isabelle has been a Senior UX Writer as part of the UX team at Breuninger.
