Nothing beats a personalized digital experience that caters to the user’s needs, wishes, and desires.
However, this dream of digital product owners and marketers is still hardly seen anywhere, and most websites continue to ignore their visitors’ expectations or main interests and show irrelevant content that means nothing to them.
Why is this, and how can we address the situation?
Jan and Oliver will discuss some major roadblocks they have often encountered and share some hands-on methods and best practices that helped companies build, accelerate, and scale the personalization of digital channels.
Director Europe and Latin America at VWO.
Jan could never accept that over 95% of a digital channel’s visitors walk away without buying a product or signing up for a service. He built and managed highly effective Conversion rate Optimization programs at companies of all sizes and verticals as SVP of Customer Success at a leading CRO agency. Jan joined the team of VWO, where he is now enabling growth and customer happiness in Europe and Latin America.
Director DACH at VWO.
Oliver has spent the last decade running the go-to-market function in leading digital agencies and SaaS companies, taking care of Marketing, Sales, and Revenue Operations. Being a customer advocate at heart, he loves to analyse digital assets through the lens of the consumer – to help build delightful digital experiences for all.
