Conducting a Symphony for 28 Million Customers – Personalized Experiences at a Large-Scale Fashion Retailer
With annual revenue of more than five billion Euro, the online fashion retailer Zalando is among the biggest e-commerce platforms in Europe. What made Zalando stand out from the competition was their clear focus on the individual customer.
No matter what industry you’re in, personalization is a must-have for any company. It’s no longer a differentiator but an obligation. In this talk, you’ll hear about different problems and how personalization is used to solve them – at scale. Drawing from their experience with personalized products, Vilma and Terhi will also share some important things they have had to learn and unlearn about design and product management during the whole product lifecycle. You’ll also understand why building personalized digital products is more like conducting a symphony orchestra rather than playing as a solo artist.
